If you have a product or service that people exchange money with you in order to receive that product or service, you my friend run a business. I, being the person that I am, am here to help you run your business more efficiently. This one is on the house. You’re welcome.
Let’s get to it. Say you have a small restaurant that you operate in the neighborhood you grew up in. A lot of people are showing you love and some aren’t, but hey what would life be without the naysayers and haters? Things are picking up a little due to word of mouth and a few social media post. One day a gentleman such as myself walks into your establishment and makes an order. I should not and I repeat, I should not be able to see the tattoos on your arms and especially on your chest. You should be in a uniform. You should not look like you are just walking around your house in night-clothes.
This great tasting food may have begun in your kitchen but you took the initiative to turn your cooking abilities into a business. Those abilities can only get you so far. Buy uniforms for you and your employees. The uniforms don’t have to be exuberant. They can be cheap khakis and a plain polo shirt that you bought at a thrift store. But you MUST be in uniform. When is the last time that you walked into a Target and all of the employees weren’t dressed in khakis and a red shirt? I’ll wait for it…… Oh! Never! You have never saw them not dressed in uniform. That’s right because it is a business. Your restaurant is a business as well.
The same things goes to the guys walking through the metro selling body oils. You my friend are running a business as well. You should tighten your look up. Go grab a polo and some khakis as well. That white guy that you just walked by thinks that you smell awesome, buuuuuttttt he’s not going to say anything to you because you look like you’re from the streets. You are cutting out a demographic of people who you can sell too.
Pay attention to how the Mormons come through the hood trying to “sell” you their religion. They always have on some slacks, button up, tie and dress shoes. This is because it makes them look more approachable. This post has nothing to do with European standards of beauty, but it has everything to do with commerce and the way the world is ran. If you are going to get in this race then you must be prepared to win.
That leads to another point. Do not call your business a black business. It is a business and that is all that it is. I am not saying that we shouldn’t support black owned and operated businesses because I condone and push doing that any and all day. I am saying that they do not need to be labeled as black businesses. They should just be called businesses. Walmart does not call itself a white business even though it was founded by a white man. Walmart isn’t going to turn you away because you are black, brown, blue, yellow, orange or white. Walmart wants your green. That is all that matters in the world of business. Walmart also knows the importance of appearance. Therefore all of their employees are dressed in uniform.
This post was about how you and your business should appear to others. The next one will be on Customer Service and Organization. This whole post stems from my recent experience in dealing with a black owned business. I wanted to say something to them but didn’t know if it was my place to. Plus their attitudes were so bad (Customer Service) I didn’t know if my message would be received or not. Someone has to tell them that they are in the big leagues now! Or they will never completely grow and prosper.
Thanks for tuning in and let’s continue to build.